You can’t appeal to everyone and your portfolio shouldn’t try to. A strong portfolio starts with knowing who you are and what roles you’re targeting.
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Framework for defining your “designer profile”
From there, write your elevator pitch: a short intro that tells hiring managers who you are, what you bring, and why you’re a fit.
Your story should spark curiosity and clearly show who you are as a designer, not just list tools or tasks.
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Quick storytelling tips
Then you’re ready to prepare your work visuals.
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Make sure to turn your visuals into stories
Insightful project title example
Look for inspiration. Check out other portfolios, but also explore interesting business websites. Think about your brand: what style should your portfolio reflect? What fits your designer profile and the jobs you're targeting? Compare and contrast styles from the industry. Then, consider layout and visual characteristics, such as colour palette, font, general look and feel.